A2V2V

Vintage to Vogue Home will now be known as “V2V,” the Observer reports, and will offer clothing as well as home furnishings. “You can find your look,” the owner says. “‘This is me on the weekend,’ or, ‘Totally me at the cottage.’” Or, she might want to add, “Totally me at the LoFT.”

17 Responses to “A2V2V”


  1. or “Totally Me in debtors’ prison” (if I shop there)…


  2. Or “Totally me getting tear-gassed at an anti-KKK rally.”


  3. Back in my day, vintage shops used to be called the Salvation Army….:)


  4. Ah, vintage. What people do when they want to symbolize that they know what used to be cool…


  5. Hey, I LIKE vintage clothing. It’s a hell of a lot cheaper than buying new, and also more interesting than walking around in the same damned Steve & Barry’s t-shirt and North Face jacket everyone else is wearing. $18 cowboy boots and $12 shirts? Don’t mind if I do… and much more efficient than the hours spent weeding through Value World (though if you’ve got the time, that often comes up with some good finds for even cheaper).


  6. I know a major political figure who shops for her clothes at Value World and garage sales.

    Of course, she then pays probably many times the purchase price to have them altered to fit perfectly.


  7. Teresa Heinz-Kerry?


  8. I’ve got the time for Value World–and I do find that it’s cheaper. I bought a pair of wool pants from Vintage Clothing or whatever it’s called on State and I think I wore it twice.

    Each place I’ve lived in over the past two years, I’ve gotten someone else’s Observer. April From, if you’re reading this, cancel your subscription (or get it routed to your new address)!! I’ll be upset not to get my insider’s view on all the happenin’ stuff that goes on in this great and impeccably progressive metropolis, but I’m starting to find that the guilt is keeping me up nights. Reading someone else’s Observer… what kind of disgusting freak am I?


  9. This is kind of offtopic, but the state of Wisconsin has the best thrift stores I’ve ever been to, and I’ve been to plenty from Chicago to Toronto to Ithaca and NYC. I spent a spring break there a couple years back, and I was literally exhausted by the end of it just from the thrifting. So good.

    Anyhow… I’ve been in that store once. Sort of frightens me, the combination of cost and unnecessary and frankly, not that terribly well/uniquely designed, consumer goods. Ann Arbor’s getting better at that these days. Or, as a Ferndale residin’ resident told me once: “Ann Arbor is liberal only in ideology, not practice. They can’t call themselves all inclusive when no one can afford to live there.” I guess we should add status symbols on top of the cost of livin’.


  10. Go to Value World in Ypsi, not A2. Bigger store and selection, and hasn’t been picked over by students…


  11. When did “Value Village” become “Value World”?


  12. There’s a furniture chain called Value World, and they won the copyright war a couple of years ago. My wife does the alterations for “a” local political figure, and s/he does buy a lot of clothes there, but mum’s the word. Some people get everything they wear there (ahem…)8^)


  13. From what I gathered when they changed their name in print, the folks that own the former Vallue Villages around here also owned a set of much larger stores that were called Value Worlds. The Villages came first, then the Worlds were supposed to be the same thing, but bigger. They existed at the same time for a while, then the owners simply changed the rest of their stores into Value Worlds (at least in part because it made book-keeping easier, or that’s what they told us).


  14. From what I gathered when they changed their name in print, the folks that own the former Vallue Villages around here also owned a set of much larger stores that were called Value Worlds. The Villages came first, then the Worlds were supposed to be the same thing, but bigger. They existed at the same time for a while, then the owners simply changed the rest of their stores into Value Worlds (at least in part because it made book-keeping easier, or that’s what they told us).


  15. So, just so you know, Vintage to Vogue (or V2V) is not actually a vintage clothing or furniture store. Its all new. Sorry to ruin that for you. And the Teresa Heinz-Kerry thing cracked my shit up.


  16. Maybe my mind’s in the gutter, but V2V justs screams “vag to vag” to me.

    I’m not sure if it’s the rise of professional ebayers, my own slack, or a resurgence in popularity of thrifting, but my favorite places have been super picked-over for the last several months. I do have some good leads on places in Detroit though- time for a road trip.


  17. It may also be because of the growing income disparity in the US…