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Another installment in our “chains

Another installment in our “chains are okay as long as they’re upscale boutique chains” series. The new Schakolad store on Washington Street has attracted nothing but positive attention, even though, as the News points out, it’s “the sixteenth franchise in the United States.” The store sells “hand-dipped, European-style truffles and molded chocolates that are made in-store.” Points for the first reader who walks by the store and tells us their slogan, which we can’t recall - something about how “Schakolad” is the sophisticated way to pronounce chocolate.

Not that we want them to do badly - that would just be schakoladenfreude.

7 Responses to “Another installment in our “chains”


  1. I predict that Schlock-olad will do gangbusters business in this town. All the huckleberries in Ann Arbor will fall over backwards to support this new local business. Whoops! I mean, new chain outlet. Move over, Bill Knapps!

    posted by Boris on November 9th, 2003 at 4:17 pm

  2. Auch das noch! It comes as a surprise that these European-themed businesses are moving into Annarbour?

    posted by Jon on November 9th, 2003 at 9:09 pm

  3. I been to Europe, been eatin' their chocolate, eaten their liquor-laden ice creams…

    Schlockolade is NOT european chocolate. But the fatty “poseurs” in AA won't know the difference. It'll kill.

    posted by Leighton on November 10th, 2003 at 11:16 am

  4. I walked by there today:
    It was “The elegant way to pronounce chocolate is Schockolad.” What do I win? A job that allows me to put my UM BA to use? With benefits and more than $7/hour pay? Thanks. …speaking of which, for the 2nd time in 3 days Borders has called me for an interview (I didn't answer)… they must be desperate for scabs because I was honest about my qualms with corporate bookstores during the job fair mini-interview.

    posted by Brandon on November 10th, 2003 at 8:03 pm

  5. You win mad props and big ups!

    posted by ann arbor is overrated on November 11th, 2003 at 1:38 am

  6. The elegant way to pronounce chocolate is Fair Trade Ghanian 83% cocoa dark. I used to be able to get it at PFC, but now neither they or Whole Foods has it. And I know that Shakazulu doesn't either.
    js

    posted by js on November 11th, 2003 at 9:03 am

  7. Often the test of courage is not to die, but to live.

    posted by Verson Jennifer on January 19th, 2004 at 10:05 pm