EmarketingMag printed the results (scroll
Thursday, May 29th, 2003EmarketingMag printed the results (scroll down) of a study on yuppies by The Media Audit, which is apparently some kind of demographic survey. The results? Of the 85 “markets” they studied, Ann Arbor had the highest percentage of yuppies.
“Yuppies are an asset to any market,” someone at the firm producing the survey observed. “Their buying power is already substantial and it’s going to continue to grow for decades.”